About Us

White Label Media is a media strategy firm with one very straightforward mission –to understand you and what you have to say or who you want to say it to.

Other firms will give you reams of buzzwords and stats about demographics; that’s definitely not us. We are 100% platform agnostic –digital, broadcast, print, social media –we love and understand them all.

Our Team

Meet the Team

Mark White, Managing Director

Mark White is a media strategist with over 20 years of experience in broadcast and production. He spent most of his career working in cable news networks, including CNN, CNNfn and HLN. Mark also worked for Fox News Channel, Fox Business Channel, Reuters Digital/TV & Bloomberg.

At CNN he was supervising producer for American Morning, where he was responsible for overseeing breaking news coverage. Mark was nominated for an Emmy award and received a team Emmy for breaking news of Gulf War coverage.

Over the last several years, Mark has helped startups as well as legacy companies formulate multi-platform media strategies, including everything from Facebook Live to LinkedIn to print and digital media.  Mark routinely trains CEOs for major television interviews while also helping Fortune 500 companies with crisis management – correcting stories and pro-actively pitching and placing stories to reshape the editorial conversation.


Megan Tevrizian West Coast Partner
Megan Tevrizian, Partner, West Coast

Megan Tevrizian joins White Label Media after spending more than 15 years in a newsroom. She most recently worked as a national correspondent for ABC News where she filed reports for Nightline, America This Morning, World News Now and 150+ ABC affiliates across the country. She also worked as an anchor and reporter for NBC News and an entertainment reporter for TV Guide Network.

Some of the major stories she’s covered include President Trump’s impeachment and impeachment inquiry, the Varsity Blues college cheating scandal, El Paso shootings, the death of Michael Jackson and the Tiger Woods infidelity misconducts.

As a media strategist, Megan works with executives in tech and financial industries, training them for live television interviews, speeches, panels and investor calls. She’s helped dozens of startups with little to no media exposure, garner national coverage in television, print and digital mediums.

She currently splits time between California and New York.

Justin Maiman, Senior VP and Digital Media Strategist

Justin has spent the last 20 years working as a journalist, producer, and storyteller, primarily in digital media and television. He worked at media titans like Business Insider, Yahoo, Bloomberg, Fox News, and PBS affiliates in St. Paul and Boston. He’s the president and managing director of Cochrane Media, a boutique media shop in New York.

Ben Geldon - White Label Media
Ben Geldon, Senior Media Strategist

Ben Geldon is a veteran writer and television producer, having spent nearly 15 years at CNN and Bloomberg TV in both New York and Washington. He’s spent most of his career covering finance, tech companies, and the intersection of business and politics. He’s produced interviews with top lawmakers, CEOs, Wall Street chieftans, and Silicon Valley innovators. After leaving television, Ben was a vice president at the public affairs firm SKDKnickerbocker. His clients included major public and private companies from around the world looking to craft new messages and raise their public profiles.

Our Expertise

Social, Digital, Broadcast, even your grandparents' media


We are deeply sourced in the digital press and know how to create compelling content that will get you noticed


Newspapers still lead the news coverage: get your content picked up by print, digital, broadcast & social media platforms


We have launched new shows, overhauled dayparts, produced presidential debates & covered catastrophes


Work with journalists to quickly correct the record and/or offer a counter-story/argument


Train executive team for television appearances, from dress to body language to Q&A prep

Ready To Collaborate?

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